Hello
My career started in 2010 at Wieden+Kennedy Portland, where I coordinated outreach to music blogs and emerging artists for WKEntertainment, the agency’s experiments in original music and video.
Soon afterwards, I started working at the agency-side, helping to create online campaign strategies for clients like EA and P&G.
A year later, I came to Wieden+Kennedy Delhi as the digital team’s first hire. Every client wanted a web strategy and a site to go with it, so my role shifted to being both a strategist and a web designer. I also met a few colleagues I was lucky to call friends to this day.
Some of the sites I enjoyed designing the were Motherland Magazine and W+K Store.
Soon afterwards, I started working at the agency-side, helping to create online campaign strategies for clients like EA and P&G.
A year later, I came to Wieden+Kennedy Delhi as the digital team’s first hire. Every client wanted a web strategy and a site to go with it, so my role shifted to being both a strategist and a web designer. I also met a few colleagues I was lucky to call friends to this day.
Some of the sites I enjoyed designing the were Motherland Magazine and W+K Store.
In 2012, I jumped on the opportunity to join Mozilla, an organisation I’ve long admired, as a designer in the WebDev team.
My first project involved user-testing IA and designing task flows, low-fi, and hi-fi prototypes for Mozilla Support. Nielsen Norman Group wrote about us.
Growing in seniority, I was responsible for designing developer experiences on Firefox Marketplace and Add-ons, and user experiences for Firefox iOS and Android. I also led the design of Mozilla’s privacy browser, Firefox Focus.
In my spare time, I got to develop concepts that became essential like Screenshots, and novel privacy features like Multi-Account Containers.
My first project involved user-testing IA and designing task flows, low-fi, and hi-fi prototypes for Mozilla Support. Nielsen Norman Group wrote about us.
Growing in seniority, I was responsible for designing developer experiences on Firefox Marketplace and Add-ons, and user experiences for Firefox iOS and Android. I also led the design of Mozilla’s privacy browser, Firefox Focus.
In my spare time, I got to develop concepts that became essential like Screenshots, and novel privacy features like Multi-Account Containers.
I was most proud of the fact that the Mobile Add-ons programme I stewarded helped bring uBlock Origin to Android using components from Firefox Photon Design System.
After a decade, I took another bet: joining Rainforest QA to lead a brand new Design team. Moving from a team of ~25 to a company of 39 was an incredible experience that I learnt a lot from.
When I’m not managing this fully remote team, I designed AI features and worked with the CEO to create 0-to-1 product experiences.
I enjoy working with kind, talented people – especially Engineers – to design product experiences that make developers happier, and the internet healthier.
After a decade, I took another bet: joining Rainforest QA to lead a brand new Design team. Moving from a team of ~25 to a company of 39 was an incredible experience that I learnt a lot from.
When I’m not managing this fully remote team, I designed AI features and worked with the CEO to create 0-to-1 product experiences.
I enjoy working with kind, talented people – especially Engineers – to design product experiences that make developers happier, and the internet healthier.